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    Monday, September 14, 2026 Vol. I · No. 2 · Think Again Subscribe · Published by RAD Intel

    Build Authority Where Attention Is Moving.

    Published by RAD Intel · Est. 2026
    RADAR Subscribe
    Latest filed
    Oct 14 You can’t prove AI ROI with numbers you don’t trust Oct Before you pick the next market Sep 30 AI search is making the demand-gen funnel harder to measure Sep 29 What Taylor Swift and Chiefs fans have in common Sep 25 What Tim Hortons’ China expansion teaches brands about cultural adaptation Sep 23 What founders and creators have always had in common Sep 16 The real intelligence inside an AI-driven portfolio Aug 7 Before you add another tool, define what better looks like

    From the Field

    Original stories from creators out in the world, covering the people and ideas worth knowing.

    EPISODE 13
    THE BREAKDOWN

    Great Agencies Hide in Plain Sight
    EPISODE 12
    THE BREAKDOWN

    The Robot Needs Direction
    EPISODE 12
    DECODED

    Brewing Audience
    IN PRACTICE
    RAD AMPLIFY

    Built for Better Creator Decisions
    EPISODE 11
    DECODED

    Start With Audience
    EPISODE 10
    DECODED

    The Pocket is the New Persona
    EPISODE 09
    THE BREAKDOWN

    Navigating Pro Sponsorships
    EPISODE 08
    THE BREAKDOWN

    Fight Week: Prime Time for Brands
    Scroll for all eight films

    Where is RAD now?

    GAME DAY WITH RAD
    INGLEWOOD, CA
    RAD Intel at SoFi Stadium
    Oct 2026
    UNBOUND Recap Reel
    BOSTON, MA
    The RAD Network Takes Boston
    Sept 2026
    In Conversation With Rick Song
    MIAMI, FL
    Rick’s Insights from Possible Miami
    June 2026
    In Conversation With Tom Costello
    MIAMI, FL
    Tom’s Insights from Possible Miami
    June 2026
    On the Ground at Cannes
    CANNES, FR
    RAD Amplify Takes Cannes: Day 1
    June 2026
    Rick Song at The AD Club
    NEW YORK, NEW YORK
    Inside AD Club With Rick Song
    May 2026
    RAD Intel at the PGA Championship
    PHILADELPHIA, PA
    On the Ground at the PGA Championship: Day 2
    May 2026
    Creators Meet the PGA
    PHILADELPHIA, PA
    A Creator’s View of the PGA Championship
    May 2026
    Scroll for more captures

    The Data Desk

    The audience intelligence behind this month’s RADAR features and the behaviors shaping them.

    Behind the stories

    Each month, we pull findings from RAD Intel’s audience analysis behind RADAR’s feature stories. These behavioral indicators show where specific audiences differ from baseline, helping explain why a behavior, market shift, or opportunity was worth a closer look.

    Finding 01
    X119
    More likely to design custom game worlds

    Gaming Worldbuilders showed elevated interest in designing virtual worlds. The finding influenced two marketers in different ways: one focused on adult gamers, while another saw an opportunity to reach families.

    Finding 02
    X184
    More likely to build LEGO Technic mechanisms

    Maker Mindsets had the highest behavioral index in the analysis. Yet two marketers questioned whether reaching existing LEGO enthusiasts would help the brand find new customers.

    Finding 03
    X155
    More likely to browse personalized gifts

    Thoughtful Lifestyle Gifters showed elevated interest in occasion-based shopping. For one marketer, the finding expanded LEGO’s potential beyond holiday gifting to birthdays, weddings and everyday celebrations.

    Finding 04
    X168
    More likely to create stop-motion videos

    Frame-by-Frame Creators showed a strong affinity for stop-motion animation. Their interests suggest an opportunity to reach filmmakers and storytellers who see LEGO as a creative medium.

    New every Monday Insight of the Week Sample layout

    The headline finding sits here, with the number it turns on carried at display size.

    This is the shape a single finding takes once the survey is fielded: one claim, one chart, one source line. The figures shown are placeholders for layout only.

    Source line resolves to SurveyMonkey field data or Lickly audience intelligence, per finding Open the report
    Regional Cut

    Regional read lands here Pending

    Vertical Cut

    Category read lands here Pending

    Seniority Cut

    Decision-maker read lands here Pending

    The Lead

    Industry Reporting · Issue 02 · Think Again

    The Editorial Architecture

    News is momentum.
    Insights are intelligence.

    News is what’s happening across RAD. Insights is our perspective on what’s happening beyond it.

    Desk / 01

    News momentum

    Portfolio WatchEventsMedia CoverageExecutive News
    Desk / 02

    Insights intelligence

    The Market ReadCreator EconomyAI GrowthAudience IntelligenceDemand GenerationPlatform PlaysOperator Notes
    Pinned · 6 months

    RAD Moneta Report

    The flagship study on how AI is reshaping the future of advertising.

    Download the report
    Standing magnet

    State of AIBO Report

    The existing HoldCo magnet, rehomed here so both reports sit in one place instead of living on separate pages.

    Download the report
    Series

    New Standards for Influencer Marketing

    The three-part series on why the category still feels like guesswork, how creative intelligence changes the workflow, and the rollout plan for ROI discipline.

    Read the series

    New Hires

    Leroy Carver appointed Vice President of Operations Jul 28, 2026 Christina Baker appointed Director of People Jul 28, 2026 Alla Salmon appointed Head of Finance Jul 28, 2026

    Awards

    Leading Companies of the Year 2026 The Silicon Review Lickly, Global AI Award winner 2026 Global AI Award RAD Amplify, The Digiday Tech Awards Shortlist 2026 Digiday Tech Awards

    Forbes Tech Council

    Before You Pick the Next Market Oct 2026 When Everyone Has the Same Information, What Makes the Difference? Aug 2026 Why the Holding Company Model Is Being Rewritten Right Now May 2026

    Platform Plays

    Practical guides, explainers and answers for the questions shaping modern marketing.

    01

    What is an influencer marketing platform? Looking beyond the feature list

    ExplainerWhen every platform has similar features, here’s what actually sets them apart.

    Run the play
    02

    Google AI is breaking search economics

    Industry readWhat changes for discovery when the answer arrives before the click.

    Run the play
    03

    How to create content for different personas

    How-toHow to tailor your content to the people you actually want to reach.

    Run the play
    04

    Influencer marketing KPIs: what to track to prove ROI

    GuideWhat to measure when likes and impressions aren’t enough to prove ROI.

    Run the play
    05

    How to avoid Bud Light’s marketing disaster

    How-toWhere marketing campaigns go wrong, and how audience intelligence can help.

    Run the play

    The AI Lab

    AI tools and workflows tested in real marketing work by Josh Etkin.

    Article 01

    Is the Keyboard Going Extinct?

    Field test
    Read
    Article 02

    How to Choose the Right AI Model for Every Task

    Playbook
    Read
    Article 03

    ChatGPT Ads Are Open to Small Businesses. The Case for Waiting

    Trendwatch
    Read
    Article 04

    How I Built an Executive Assistant Inside Claude

    Field test
    Read
    Article 05

    Marketing Teams: Build a Shared Prompt Library

    Playbook
    Read
    Article 06

    Voice Dictation Apps Are Saving Me Hours at Work

    Field test
    Read
    Article 07

    Perplexity Is Still My First Choice for Researching the Internet

    Tool review
    Read
    Article 08

    Claude Design Is Now in Beta: Everything Marketers Need to Know

    Explainer
    Read
    Article 09

    The Most Important AI Model Updates This Week: Meta, Grok, and OpenAI Respond to Anthropic’s Lead

    Trendwatch
    Read
    Scroll for all nine articles

    The Network

    Inside the companies, products and people building across the RAD Intel portfolio.

    BEHIND THE FUND
    SPOTLIGHT

    Meet the person keeping RAD Intel’s investor community connected.
    THE RAD MODEL
    NEWS

    RAD Intel is building a new kind of holding company for modern marketing.
    THE RAD STORY
    BRAND FILM

    The evolution of RAD Intel, from an idea to an AI-powered company.
    WHAT COMES NEXT
    KEYNOTE

    Jeremy Barnett on the next chapter of RAD Intel.
    BUILDING LICKLY
    SPOTLIGHT

    Meet the founders behind Lickly.
    CULTURE, DECODED
    KEYNOTE

    Bradley Silver on turning culture into intelligence brands can act on.
    BUILT FOR WHAT’S NEXT
    SPOTLIGHT

    Why RAD Intel is built for what comes next in AI.
    Scroll for all seven films

    Portfolio Watch

    News and developments from across the RAD Intel portfolio.

    Lickly

    Why We Entered Lickly for a Global AI Award Before Launch

    A global AI award puts Lickly’s Decision Intelligence in the spotlight.

    Published     RAD Amplify

    RAD Amplify Expands Commercial Leadership With Three Key Hires

    RAD Amplify adds commercial leadership as its enterprise business grows.

    Published     RAD Intel

    Why We Built RADAR

    A closer look at how RAD Intel puts Human + AI to work.

    Published     RAD Intel

    RAD Intel, Lickly, and AVC Head to UNBOUND 2026

    RAD Intel, Lickly, and AVC come together at UNBOUND 2026.

    Published     RAD Intel

    How Marketing Intelligence Powers RAD Intel’s AIBO Strategy Across Five Companies

    Five companies are putting RAD Intel’s AIBO strategy to work.

    Published     Lickly

    Getting to know Lickly’s new CMO, a conversation with Nita Patel

    Nita Patel on why better marketing decisions start with the audience.

    Published     AVC Communications

    A welcome story, AVC joins the RAD Intel portfolio

    How AVC strengthens the intelligence across RAD Intel’s growing portfolio.

    Published     Altivera Vision

    Vision care, the quiet M&A surge

    Vision care M&A is picking up, and scalable platforms are leading the way.

    Published
    The RADAR Thesis

    Better Intelligence Changes What We Know.
    Better Judgment Changes What We Do.

    Issue 02 · Think Again · 2026

    The Columns

    Recurring perspectives from the operators inside RAD Intel and its operating companies.

    Column
    Built Different
    Jeremy Barnett · Founder and CEO
    The Most Dangerous Sentence in Business Is “That’s Never Happened Before”Oct 16, 2026The Real Intelligence Inside an AI-Driven PortfolioSep 16, 2026AI Is Changing What Makes a Company Hard to ReplicateJul 30, 2026The more platforms automate, the less brands actually ownJul 3, 2026Real takeaways from the PGA ChampionshipMay 19, 2026The power of AIBOFeb 16, 2026
    Column
    The Buyout Brief
    Alan Arnstein · RAD Intel
    What Makes a $5 Million to $20 Million Company Worth AcquiringAug 20, 2026How AI Is Changing What Makes a Company Worth BuyingApr 24, 2026What Marketing M&A Buyers Wanted in the First Half of 2026Feb 20, 2026High-Performing Independents: Where 2026 StartsJan 1, 2026
    Column
    Demand Decoded
    Daniel Filippov · RAD Intel
    You Can’t Prove AI ROI With Numbers You Don’t TrustOct 14, 2026AI Search Is Making the Demand-Gen Funnel Harder to MeasureSep 30, 2026The Best Content Ideas Are Already in Your Sales CallsSep 16, 2026Before you add another tool, define what better looks likeAug 7, 2026Why the best demand gen doesn’t feel like marketingJul 31, 2026
    Column
    Audience Notes
    Carly Cowie · Editor-in-Chief
    The Trouble With Being HumanOct 16, 2026What Taylor Swift and Chiefs Fans Have in CommonSep 29, 2026Welcome to RADARSep 16, 2026The communities hiding inside the World CupJun 26, 2026
    Column
    The Real ROI
    Maria Brown · RAD Intel
    What Founders and Creators Have Always Had in CommonSep 23, 2026Every company builds more than productsJul 10, 2026The geography of belonging has changedJun 18, 2026Why ‘good’ creator campaigns still underperformApr 13, 2026
    Column
    Investor Lens
    Aaron Vandeford · RAD Intel
    What Anthropic’s $965 billion valuation reveals about the value of intelligenceJul 2, 2026
    Column
    Modern Influence
    John King · RAD Amplify

    Column pieces to come.

    Column
    Selection Science
    Nita Patel · CMO, Lickly
    What Explainable AI Means for Marketing DecisionsOct 2, 2026What Actually Drives Results in TikTok Influencer MarketingJun 26, 2026The Next Generation of Audience Insights Starts With LanguageJun 19, 2026
    Column
    Cultural IQ
    Joycelyn David · Owner and CEO, AV Communications Inc.
    What Tim Hortons’ China Expansion Teaches Brands About Cultural AdaptationSep 25, 2026

    Built to capture more than clicks

    Every story, insight, and campaign page is structured to show which audiences, messages, companies, and offers are creating movement across the holding company.

    Signal / 01

    Audience Signal

    See which topics, categories, and portfolio companies are earning qualified attention.

    Signal / 02

    Portfolio Momentum

    Organize launches, partnerships, media, proof, and executive POV in one connected system.

    Signal / 03

    Demand Capture

    Give demand gen and lead gen partners stronger destinations built to convert high-intent traffic.

    The Insider Digest

    Get the Market Read

    A sharp weekly digest on AI, creator economy growth, founder-led scale, audience intelligence, and the portfolio companies changing how modern businesses grow.

    No recycled trend reports. No LinkedIn leftovers. Just the signals worth watching.
    RAD Intel

    Building the next generation of growth companies.

    RAD Intel combines AI, audience intelligence, operating talent, and founder-led execution to help high-traction companies scale faster.

    Talk to RAD Intel Explore the portfolio
    Published by RAD Intel · Est. 2026 · Vol. I, No. 2
    Editor-in-Chief
    Carly Cowie
    Creative Producer
    Maria Galuppo
    Motion Designer
    Ian Kursakov
    The AI Lab
    Josh Etkin