Reporting on what’s changing, who’s driving it and what it means.
· Est. 2026Duolingo, Spotify, and Canva all caught the same thing early: a behavior unfolding before the market had a name for it. Here’s what that looks like when you run it live.
Original stories from creators out in the world, covering the people and ideas worth knowing.
New research on the behaviors and opinions moving markets.
180X · Music Became Identity. Spotify analysis found an audience 180X more likely to share listening recaps.
165X · Design Moved Beyond Designers. Canva analysis found Side-Hustle Builders 165X more likely to create social media promotional content.
148X · Midlife Behavior Stood Out. Perelel’s midlife audiences showed Behavioral Signals clustering around 148X.
+18% · A Midlife Conversion Edge. Perelel’s midlife audiences showed expected conversion 18% above baseline.
This is the shape a single finding takes once the survey is fielded: one claim, one chart, one source line. The figures shown are placeholders for layout only.
Regional read lands here Pending
Category read lands here Pending
Decision-maker read lands here Pending
Industry Reporting · Issue 01 · Before it Happens
Girl Dinner gave people language for something they were already doing. Spot that behavior early enough and you’re seeing the pattern while it still feels personal.
News is what’s happening across RAD. Insights is our perspective on what’s happening beyond it.
The flagship study. Holds this position for six months from publication, with the survey open for new responses the whole time.
Open the surveyThe existing HoldCo magnet, rehomed here so both reports sit in one place instead of living on separate pages.
Read the reportThe three-part series on why the category still feels like guesswork, how creative intelligence changes the workflow, and the rollout plan for ROI discipline.
Read the seriesPractical guides, explainers and answers for the questions shaping modern marketing.
ExplainerWhen every platform has similar features, here’s what actually sets them apart.
Run the playIndustry readWhat changes for discovery when the answer arrives before the click.
Run the playHow-toHow to tailor your content to the people you actually want to reach.
Run the playGuideWhat to measure when likes and impressions aren’t enough to prove ROI.
Run the playHow-toWhere marketing campaigns go wrong, and how audience intelligence can help.
Run the playAI tools and workflows tested in real marketing work by Josh Etkin.
Inside the companies, products and people building across the RAD Intel portfolio.
News and developments from across the RAD Intel portfolio.
The audience-first model, from the person now taking it to market ahead of the commercial launch.
LicklyThe case for treating who you pick as a media decision rather than a casting one.
AVC CommunicationsThe first acquisition under the AIBO strategy, and what it adds to the operating model.
Altivera VisionWhy the category consolidated without making noise, and what that opens up next.
RAD AmplifyThe managed services layer that moves brands from audience insight to market activation.
RAD IntelThe next operating advantage is making every company smarter from shared signal.
Recurring perspectives from the operators inside RAD Intel and its operating companies.
Column pieces to come.
Column pieces to come.
Every story, insight, and campaign page is structured to show which audiences, messages, companies, and offers are creating movement across the holding company.
See which topics, categories, and portfolio companies are earning qualified attention.
Organize launches, partnerships, media, proof, and executive POV in one connected system.
Give demand gen and lead gen partners stronger destinations built to convert high-intent traffic.
A sharp weekly digest on AI, creator economy growth, founder-led scale, audience intelligence, and the portfolio companies changing how modern businesses grow.
RAD Intel combines AI, audience intelligence, operating talent, and founder-led execution to help high-traction companies scale faster.
· Est. 2026 · Vol. I, No. 1